GM Chair and CEO Mary Barra elaborates how GM plans to introduce eyes-off highway driving in the Cadillac Escalade IQ in 2028, building on Super Cruise’s current hands-free, eyes-on capability.
- GM Chair and CEO Mary Barra announced plans to introduce eyes-off highway driving in the Cadillac Escalade IQ in 2028, building on Super Cruise’s current hands-free, eyes-on capability.
- Barra emphasized that safety, simulation, and customer trust will determine the pace of GM’s autonomy rollout.
- The plan reflects GM’s strategy to adapt to regulatory changes and consumer preferences, while maintaining its internal-combustion-engine and EV lineups.
- Barra highlighted GM’s strong product portfolio, lower incentives, and durable U.S. new-vehicle demand as factors in the company’s resilience amid tariffs and changing EV policy.
- The company sold over 700,000 vehicles under $35,000 last year, indicating affordability and customer choice.
- Barra still believes EVs are the automotive industry’s “end game,” despite the U.S. transition taking longer than anticipated.
- GM is restructuring its China business in response to the rise of domestic EV makers and aims to gain share while returning to profitability.
- Barra views China as a proving ground for GM’s ability to compete in infotainment, battery technology, and robotics.
- The company is redirecting resources from its Cruise acquisition toward personal autonomy, leveraging its core strengths in software and technology.
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