Waymo's latest expansion strategy: teenagers

Waymo is expanding its robotaxi service to Nashville, allowing teenagers as young as 13 to use the service. This is the first of many teen launches across multiple markets, with the company targeting cities where its operations are mature and local regulations allow it. The expansion aims to reach a new group of riders, including those who rely on parents or public transit to get to school, work, or activities. The teen account requires a parent or guardian to be connected, but once activated, teens can hail rides anywhere in the service area and bring up to three guests aged 13 to 17. The company hasn't specified how the ages would be verified, which could lead to potential safety risks. The expansion reflects Waymo's strategy to grow its business by reaching new demographics, even if it comes with some challenges.

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